The fact that this won Cosmopolitan Magazine's 'Reader Recommended' alone, really sings the praises of this clever little styler and indeed, this is a hairdryer will effectively meet your everyday requirements, but also give you so much more. It's certainly one of those luxury, at-home electricals which will make your hair feel as though you've just come out of the salon: bouncy, silky smooth and most importantly, at it's healthiest.
So, what does 'NANOE TECHNOLOGY' mean? The hairdryer produces very tiny, nano-sized electrostatic atomised water particles, which hold a whopping 1,000x more moisture than standard negative ions. Without the complicated chemistry, that means that moisture is actually added to your hair whilst you dry it, resulting in shiny, silky hair - free from the heat stress and dryness of your standard blow dryer and other styling tools. This is why I have given myself a few months to review it, as it is quite difficult to measure how it actually 'locks-in' moisture. That said, even after the very first use, my hair was shiny, frizz-free and felt unbelievably nourished. Promised with continued use, is a healthy scalp and second-day hair supposedly feels less dry and 'straw-like'. Indeed, my locks definitely feel more manageable and any previous heat damage actually seems to have given way to healthy, stronger strands. Also, I just want to say that since using this dryer, I haven't had to straighten misbehaving areas of hair before I leave the house, which I always had to do with my previous one! In this sense, it has literally revolutionised getting ready in the morning - once my hair is dry (which doesn't take very long at all with this clever little machine) I'm out the door in minutes.
The dryer comes with three-setting temperature and speed adjustments and also comes with a variety of three inter-changeable nozzles: a condenser, a diffuser and a quick-dry nozzle, for fast drying. The latter add on is the one which can be seen in the pictures above, and also the one which I tend to use most often. The lead is super long and it also has a 'cool shot' button - which unlike some dryers, actually produces cold air! Therefore, it meets the everyday specification of a hairdryer, but the innovative 'nanoe' technology certainly sets it more than just a cut above what is already on the electrical market.
It does come quite pricey, however since I got this on Christmas Day, every single day has been a good hair day. I cannot recommend it enough.